Jun 9

Pre-Wordpress’ birth and the critical mass of blogs, Internet Marketing Professionals used many other tactics, one of which was writing value-based informational articles and submitting them to several article directories for online publishers and website owners to repost. This type of article marketing was done for years before blogging.

What is Article Marketing?

Wikipedia defines Article Marketing as:

“A type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.”

Over the last few years it has become harder and harder for those starting fresh in the Internet Marketing arena to separate the wheat from the chaff, the noise from the signal. Of all the 100s of techniques and gurus touting the latest trends, it’s hard to know what works and what’s a waste of time.

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May 7

Cali Lewis Geek Brief

Last night, at the Dallas Junior Chamber of Commerce monthly meeting, Cali Lewis presented how to “Be Your Own Media” through podcasting. Dallas-based video and audiocast evangelist Cali Lewis is the cute host of GeekBrief.TV, which features three to five minute video podcasts covering new technologies, consumer electronics, and Web 2.0 projects. Check out my video and commentary inside.
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Apr 2

Sr. VP of Network Solutions Stephanie Leffler goes over three beginner tips for SEO.Here are her tips.
1. Write relevant, authoritative, content
2. Build relevant backlinks
3. Unique Keyword Title tags & Meta Tags

This is a very simpled version, but good beginner tips for marketing your website on the search engines.

Mar 30

How do you make someone want something? Whether in dating or a business service or product here are six keys or principles to influencing, building value & driving people to action. Think of what you want someone else to want. Picture it clearly in your mind with all the details you can muster. Picture someone using your service or product. How can you implement these principles in your marketing to reach that outcome?

  1. Demonstrate Rarity (there are relatively few to go around).
  2. Prove other people want it (social proof).
  3. Tell him/her they can’t have it (rebellion).
  4. Exhibit uniqueness ( similar to rarity only one-of-a-kind)
  5. Show exclusiveness (only a select group can have it)
  6. Make it available for only a short period of time.

I am sure there are many more ways to build value, but if you use these six you can go far with whatever your goal.