I wrote this back in May 2007. A lot has changed since then, but some of the principles still remain. This became the most highly read thread on SEOChat’s AdWords forum with 16k views and eventually added as a sticky. There were also almost 50 comments. The original forum post can be found here. ———————- [...]
R.I.P. to two features in Google AdWords — Pay-per-action and Cross Conversion Tracking, and one Domain entrepreneur’s dream.
Today I noticed in one account interface a message that if ignored could radically change how often ads are triggered and for what keywords. I thought they had a similar match type already implemented called “extended match,” but this possibly takes the liberty at which Google will trigger your ads for search (related and sometimes [...]
Don’t expect the account to instantly pay for itself the first week or even month. If you follow the path of the diligent and knowledgeable you will outlast the lazy and uninformed and eventually be rolling in ROI bliss.
