This is a guest post from Dallas-based Social Media Strategist Danielle Glick. She owns and operates the company DG Design. I asked her to analyze Roots’ on-site Social Media efforts in order to get an outside, objective opinion for one of PFSweb, my current employer’s, clients. She did an excellent job and I highly recommend [...]
Before you sell your expertise, recommendations, and time, you have to sell someone on consuming your media. It’s like dating before you ask someone to be in a committed relationship or for their hand in marriage. You wouldn’t ask on the first date would you? Your media could include blog RSS feed subscriptions through email [...]
From years of executing SEO and SEM campaigns, I am now more than ever seeing the parallels of social media and SEO/SEM as well as how they all work together. Ten years ago, business owners thought their only option to improve their SEO was stuffing their meta tags and submitting their site to 1,000 search [...]
