May 13

High school yearbook sales are down in Houston schools. Some say it’s sites like Facebook or just the fact that books are not as relevant to kids since they can keep their memories in virtual interactive photo albums. Others believe it has to do with demographics.

“They all want them, but it’s like, who’s got $60?” Miller said of yearbooks. “They would rather go buy their tennis shoes or buy a grill for their mouth or something. A book is not as significant today to a child.”

-Lisa Schwartz, a manager at the Houston office of Taylor Publishing

Notice the bolded words…funny. Read the whole story

May 10

University marketing departments and alumni associations should be all over MySpace, Facebook, and YouTube. Major universities should also be hiring SEOs and paid search specialists. If they cannot increase their exposure and credibility by being on top 100 lists, why not be on the top ten on Google for certain programs. There seems to be a huge market abrew. Anyhow, I applaud Ohio State University for getting its own YouTube Channel. Read the story here.

May 10

At the National Venture Capital Association’s annual meeting Wednesday, Efrusy sat on a panel with executives from advertising firm Omnicom Group Inc. (OMC), entertainment content company Viacom Inc. (VIA), and Internet giant Yahoo Inc. ( YHOO), to discuss the power of online advertising.

Among the topics was the hot-button issue of whether Facebook and other advertising-based social networking sites deserve lofty valuations at this point. “Would we love to own MySpace for $700 million? Absolutely,” said Wade Davis, senior vice president at Viacom, which was interested in Facebook in the past. Would Viacom buy Facebook for $15 billion? “Absolutely not. Nor did we want to pay $1 billion. There is a lot of hype, a lot of activity, but a lot of dollars aren’t being made.” Read the whole story at CNNMoney.

Apr 21

I’m working on some landmark posts, but for now follow me on Twitter.