Dallas Morning News Publishes Smaller Free Version to Combat Internet
To combat dwindling advertising revenue and readership due to companies spending their advertising and marketing dollars on the Internet, The Dallas Morning News is now experimenting with giving away a smaller version packed with more graphics, brief stories, and more coupons. I thought they already had the Quick news which was already free, but I guess it’s geared more toward entertainment/tabloid style. Sometimes major news networks are the worst about reporting Hollywood news, which isn’t really news. That’s just my $.02
Read the whole story here at the Houston Chronicle ironically.