Marketing Guides
Dear friend,
Hi. My name is Neil Lemons. To give you a little background, my day job consists of planning search engine optimization & search engine maketing strategies for major retail brands selling their retail products. I do this for many names you would no doubt recognize. Although, now I’m working on these strategies for large companies, I have spent several years helping small business owners succeed working for several smaller agencies and consulting on my own.
I have a heart for small and medium-sized businesses since I grew up in the environment. My father was a small business owner, and I learned the tribulations of feast or famine, as well as many of the things they don’t teach you in school. I embarked on my own journey because of a passion in entrepreneurial endeavors, direct response marketing and advertising. After studying advertising in school, I decided traditional marketing was too much like showbiz.
I wanted accountability and measurability, and in 2005, I started on my career path of online marketing, which had the best of both worlds. I learned by doing. I started working behind-the-scenes to help create exposure, traffic, leads, and sales through major search engines like Google, Yahoo!, and Bing for leading brands large and local businesses discovering what worked and what information & marketing advice was just noise.
Now I want to help you in your business. I’ve put together a report that synthesizes many of the lessons I’ve learned over the years using other people’s money (OPM) in pay-per-click marketing. Easily learn what I learned the hard way and shave one-to-two years off your learning curve using my latest report.
Do You Make These Mistakes in Google AdWords?
Get your copy of 21 AdWords Mistakes Small & Medium-Sized Business Owners Make & How to Avoid Them. This crash course on AdWords features solutions to the costly mistakes companies make all the time, especially when first starting an account. This report could save you thousands, even tens of thousands of dollars.
After five years spent building and managing millions in AdWords & other pay-per-click accounts for companies such as: Feed The Children, CURE International, Texas Teachers, AT&T Wi-Fi, Comedy Defensive Driving School, Dr. Wade (“one-on-one”) Barker, as well as dozens of other localized marketing clients and small businesses, I have a lot to share.
- Discover one technique that will double your click-through rate by making one simple adjustment to your URL.
- Learn three default settings having to do with networks which trip up new advertisers every time.
- Find the three most crucial AdWords reports for major money-saving improvements.
- Find out what the “Two-Word Relevancy Litmus Test” is and how using it to organize your adgroups will save you money and substantially increase your click-through rate.
- Fill out the form below for your free report!
**After you receive your free report, you’ll receive valuable free pay-per-click e-training over the next few months with case studies, the latest ad innovations, and tips for everyday profitable management. In this SEM e-training course you’ll learn:
- What AT&T Wanted, but Google Said No
- Eight Quality Score Factors Often Overlooked
- Three Ways to Find Negative Keywords
- How to See Paid Vs. Organic Traffic in Google Analytics
- Four NEW CTR-Boosting Innovations for Product Merchants in 2011
- And more. Sign-up above.
What people are saying about Neil’s Search Engine Marketing Knowledge
“I subscribed to Neil’s pay-per-click tips and have been VERY pleased with the wealth of information written in an entertaining and informative fashion. One of Neil’s tips that really hit home for me was “Three Ways to Find Negative Keywords.” By following the steps outlined in that article I have been able to identify over 50 negative keywords that have significantly reduced the number of non-productive clicks I was receiving. Thank you Neil, I look forward to more of your tips. Keep up the good work!” – Shaun Swegman Sr., Owner at Dallas Direct Mail Marketing Services Company iPresort
“As the senior member of [Former Company], Neil brings a body of knowledge and experience to his work that cannot be matched. Neil’s deep understanding of Internet marketing practices has served [Former Company], and its clients extremely well. Neil has proved to be not only a capable worker, but a phenomenal teacher as well. I have learned a great deal from him, and feel privileged to be working with him.” – Colin Alsheimer (LevelTen_Colin), Marketing Manager @ LevelTen Interactive
“Few people I have encountered in the world of SEO have the knowledge and industry know-how as Neil. Aside from providing clients with exceptional ROI through white hat SEO and SEM methods, his skills in viral, blog, and buzz marketing have created long standing client relations and campaigns.” – Jonathan Hall, eCommerce Client Services Manager @ Global Logistics & Fulfillment company PFSweb
“I have known Neil for about 15 years. We went to the same high school, and both of us studied at the University of North Texas. Neil has always been highly creative and talented. He enjoys working in advertising and seems to find opportunities in places that I couldn’t imagine.” – Lee Self, former classmate and Airway Transportation System Specialist at Federal Aviation Administration
“Neil is an innovative marketing expert who never loses sight of the goal. He always has new ideas to bring to the table to further his clients’ success. He’s driven, trustworthy, and is a great asset to our team at [Former Company].” – Rachel Scott, former ScrumMaster & Project Manager at LevelTen Interactive
“In the arena of Social Media, SEO, blogging, and all things web, Neil is on top of his game. He always keeps up to date with the latest tools and resources to help your online venture prosper. Working with Neil as a contributor to iliveindallas.com, I have been blown away by his ability to teach, encourage, and work within his networks for successful outcomes. Neil’s knowledge,years of experience, and positive team attitude are all invaluable, and will bring credibility to any organization he works with or any project he leads.” -Alisha Robertson, Client Services/HR @ Staff One, Inc
“Neil is a personable and creative individual that adheres to a high level of integrity. Enthusiastic and hungry, he genuinely cares about the customers he does business with. Highly Recommended.” -Howard Huang, CEO @ MadeLoud.com
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Over the last five years, I’ve pushed myself to earn a mastery level understanding of SEO, SEM, and what makes people buy online or visit a brick and mortar after an initial online experience. I’ve consulted with and created national and local online marketing strategies implementing ongoing Inbound Marketing and blogging initiatives resulting in massive returns for the clients of the companies I’ve worked for and my own clients. I’ve worked for a various local agencies like LevelTen Interactive, the Marketing Zen Group, Synergy Buzz, PFSweb, and have maintained my own clients.
My diverse background in copywriting, traditional advertising, psychology, online marketing, and hands-on experience has helped me with my current success as a recognized Internet Marketing Consultant and online digital publisher for well-known local art and culture news publication, ILiveInDallas.com.
I’ve been involved with Social Media since 2001, networking, promoting and building community on : Facebook, Livejournal, MySpace, Friendster, YouTube, Twitter, Tumblr, and others, for businesses, organizations, and myself.
After all of this, I feel it’s time to teach you what I know. Fill out the form above and you’ll be on the road to receiving valuable e-training over the next few months with case studies, the latest ad innovations, and tips for everyday profitable management of your search marketing efforts.
Your friend,
Neil Lemons
Internet Marketing Mentor & Consultant
www.NeilLemons.com
www.PayPerClickMarketing.org
