The Inbound Marketing Blog

Restaurants, dry cleaners, apartment management companies,
mechanics, doctors, day spas, limousine services, law firms, and other brick (click)
and mortar businesses lose and gain customers daily based on based
on their past and current customers’ opinions. Bad service news travels faster
than good service, the old adage goes. Welcome to the new word-of-
mouth (mouse). When you’re looking for someone to do business with, and
recommendations from your friends and family aren’t readily available,
where else can people turn, but online? Customer reviews can reward
one business and completely destroy another. Learn the highest leverage
ones for your business. Read the rest of this entry »

It wasn’t until the third day we took a self-directed bicycle tour where, for two dollars an hour, we explored the main areas of the island town: the Square, downtown, and a serendipitous city-wide festival we revisited later that night. We did this all of this on dirt roads with minimal road signs.

The bicycle rental shop was close to my hotel and wasn’t really a shop at all. There was no store front, only a propped up three foot sign and seven or eight vintage looking bikes. The family business renting them out were hanging out in the shade of the underbelly of a house. I’m sure the very site of a 6′ 4” gringo with a shaved head on a small bicycle elicited a hardy Caribbean chuckle (think Red Stripe commercial) from even the most tourist-jaded islander. Then you’ll never guess what we saw.

Read the rest of this entry »

I just got back from spending a week on the beach in the country of
Panama, Bocas Del Toro, to be specific (not Florida, but Central
America). That is a whole story to itself, but while I was there
I met my new hero. Before I tell you more about this guy, I need
to tell you what I feel he represents: independence, time wealth
(verses famine or being time broke), non-conformity to the
“American Dream” just because of societal and/or family
pressures. He has abandoned reliance on traditional western
thought “just because” instead of letting his background dictate
what he will do with his life.

Escape the Rat Race & Make Your Own Maze

This guy escaped the rat race by not participating
and playing by the rules. He has a true passion for living in the
global village in which we live and meeting his neighbors and being
closer to nature. How did he do it?

Read the rest of this entry »

• Ready for Thai food. #
• Must update b-l-o-g s-o-o-n. #
• @philmoregenius is over. @Neil_Lemons is in. #
• @dswiese For reals. They could get better SEO with HTML as well. #
• @themia It was! It wasn’t anyone’s name, but I need to get on the hizzle with my Google SERP rep since I’m trying to make a name for myself. #

I just received two emails in two days stating that Google will be doing away with two features and/or conversion measurements — Pay-per-action Beta and Cross Conversion Tracking.

By doing away with the Cross Conversion Tracking, I’m sure they hope you choose to engage more with their products by becoming a Google Analytics user which allows the site owner to set up “Goals,” which can measures conversions from “non-Google pay-per-click services.”

From the beginning I’ve done both. Using Cross Conversion Tracking I enjoyed being able to see conversions and traffic from MSN adCenter and Yahoo! Search Marketing by only having to log into one interface, AdWords. Although, that pesky extra tracking code had to be added to every destination URL in every ad from other ‘”non Google” ppc platform was cumbersome for someone who uses multiple tracking URLs and creates new adgroups often.

Unfortunately I bought some domains the day I heard Google was starting a pay-per-action platform that will go to waste. I also renewed this year. $60 gone. Luckily I didn’t buy them for more than one year at at time (which you should always register for at least two years at a time if you have a site you are actually developing, according Rand Fiskin’s interpretation to small variable in the Google algorithm patten).

Entrepreneur’s Domain Graveyard
R.I.P. : ADWORDSCOSTPERACTION.COM
R.I.P. : ADWORDSCPA.COM
R.I.P. : ADWORDSPPA.ORG

I probably would have received a cease and desist for using AdWords in the domain anyway. Read Google’s PR Spun “Dear John” letters in here:
Read the rest of this entry »

I don’t typically like to cover Adsense, but this is different. Seth McFarlane has done it a again. What an innovator! To escape the “Taste Police” he is creating an Internet only cartoon series called “Seth MacFarlane’s Cavalcade of Cartoon Comedy.”

Google plans to syndicate the program using AdSense on the already thousands of websites specifically targeted for Mr. MacFarlane’s target audience, typically young men. Instead of placing a static text ad on a webpage, Google will place a “Cavalcade” a drop down video clip.

Advertising will be incorporated into the clips in varying ways. In some cases, there will be “preroll” ads, which ask viewers to sit through a TV-style commercial before getting to the video. Some advertisers may opt for a banner to be placed at the bottom of the video clip or a simple “brought to you by” note at the beginning.

MacFarlane is receiving a percentage of the ad revenue and the series will be served up in 50 two-minute episodes a whole slew of new characters.

In an interview, he described the installments as

“animated versions of the one-frame cartoons you might see in The New Yorker, only edgier.”

Read the whole article on The New York Times Website

Back in March the South By Southwest (SXSX) Interactive conference (not to be confused with the music showcase) was a stir with everyone and their mom “Tweeting” on Twitter, the micro-blogging site that allows you to interact with friends and conversations under 140 characters. Although Twitter had been around for six months by that time, this is when it gained momentum on a wide scale. Amazon founder Jeff Bezos is giving Twitter his vote of confidence by becoming an angel investor in order to get Twitter the engineers it needs to keep up with the traffic they are experiencing. Read the whole story in Businessweek.com’s technology section.

Follow me on Twitter.com

The FBI and other government agencies have been using handwriting analysis to profile criminals as well as determine forgery for over 50 years. There are certain attributes that show up to the trained eye that reflect a person’s honestly level, whether he or she is self-consciousness, a good diplomat, depressed, likely to have sarcastic humor, or just an outright sociopath. On the other side there are common traits that exist among the top performing people in the world in the areas of business, leadership, and even in their own personal lives.
Read the rest of this entry »

When asked about any major blunders over the years, Stan Richards told an interesting tale. A Dallas Morning News Reporter recounted the story. “After 19 hours of travel, he got home, took a shower, put on his ‘blue new-business- presentation suit,’ jumped in his car and drove to Liquid Paper’s headquarters, ‘wired for work and excited as hell.’This introduction was supposed to be a formality. The board wouldn’t vote on his election until the following day, and Mrs. Graham had explained that it was a done deal.

The second he took his seat and looked down the long table at Mrs. Graham, Mr. Temerlin knew he was in deep trouble. ‘I could not keep my eyes open. I’m biting my knuckles, pinching my skin, bending my toes back – I literally had bruises the next day to prove it.’

‘I thought I might be able to fake it by covering my eyes and holding a pen like I was taking notes. But the next thing I knew, my head was on the table. God knows what sound it made when it hit.’ Read the rest of the story at the Dallas Morning New’s site.

Today I noticed in one account interface a message that if ignored could radically change how often ads are triggered and for what keywords. I thought they had a similar match type already implemented called “extended match,” but this possibly takes the liberty at which Google will trigger your ads for search (related and sometimes unrelated) queries even further.

According to Google:

“Automatic matching is an optional feature that helps your ads reach targeted traffic missed by your keyword lists. It works by analyzing the ads, keywords, and landing pages in your ad group. It then shows your ads on search queries relevant to this information.
Read the rest of this entry »