Personal Branding Verses Niche News & Info

Recently, I’ve been guest blogging on a couple of friends’ websites, neglecting to add timely original content to my own. This is not necessarily bad in the long run and I’ll tell you why in a moment. In an effort to practice what I preach and carve out a truly successful news and information site, I took some time to reflect, study success, and take a big bite of reality.

Personal Branding Verses Niche News & Info
For awhile now I’ve been torn between growing this blog as a travel journal about adventures and traveling in Texas, or using it for its original purpose, personal branding and displaying my expertise. I just couldn’t seem to bring it in perfect balance like Couch Surfing Ori. Recently, I changed the title back to industry-oriented phrasing from Texas Travel Journal to The Inbound [Marketing ] Blog. One reason, two success stories of citizen journalists I know were based on the premise of hyper local information relevant to people in a particular city (in this case Dallas). I thought I would focus mine on Texas travel. Then I realized two things:

1) I don’t travel that much.
2) With online niches, it’s better to be deep than wide.

I wanted this site to be bigger than life, but I was riding the fence too long. I did not want to wait until the domain TexasTravelJournal.com was allowed out of the sandbox, so I promoted it, but redirected the site to my vanity URL which had already been established. I’m not going to throw the baby out with the bathwater. I just need to separate the two and work on them separately. For now I will cover more topics affecting bloggers, online marketers, and business owners.

4 thoughts on “Personal Branding Verses Niche News & Info

  1. admin

    Awww heck… it doesn’t matter what you’re doing, so long as you’re doing it. I’ve recently (few months) been reminded to blog often. I made the effort, and my fans and search engines loved it. Personal Branding is any interaction that you have with the world…. granted, it’s good to know what your brand represents, so you can make sure that your values are represented by those interactions. But, you can have a travel blog without ever leaving your computer. Texas is such a great state to travel too! I just announced that I’m making Austin my HQ, and am now here for the 5th time this year! But your brand is whatever you want it to be.

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