Seth McFarlane making “Too Hot for TV” Internet-Only Animated Series – Teams with Google Adsense
I don’t typically like to cover Adsense, but this is different. Seth McFarlane has done it a again. What an innovator! To escape the “Taste Police” he is creating an Internet only cartoon series called “Seth MacFarlane’s Cavalcade of Cartoon Comedy.”
Google plans to syndicate the program using AdSense on the already thousands of websites specifically targeted for Mr. MacFarlane’s target audience, typically young men. Instead of placing a static text ad on a webpage, Google will place a “Cavalcade” a drop down video clip.
Advertising will be incorporated into the clips in varying ways. In some cases, there will be “preroll” ads, which ask viewers to sit through a TV-style commercial before getting to the video. Some advertisers may opt for a banner to be placed at the bottom of the video clip or a simple “brought to you by” note at the beginning.
MacFarlane is receiving a percentage of the ad revenue and the series will be served up in 50 two-minute episodes a whole slew of new characters.
In an interview, he described the installments as
“animated versions of the one-frame cartoons you might see in The New Yorker, only edgier.”
Read the whole article on The New York Times Website