How do you make someone want something? Whether in dating or a business service or product here are six keys or principles to influencing, building value & driving people to action. Think of what you want someone else to want. Picture it clearly in your mind with all the details you can muster. Picture someone using your service or product. How can you implement these principles in your marketing to reach that outcome?
- Demonstrate Rarity (there are relatively few to go around).
- Prove other people want it (social proof).
- Tell him/her they can’t have it (rebellion).
- Exhibit uniqueness ( similar to rarity only one-of-a-kind)
- Show exclusiveness (only a select group can have it)
- Make it available for only a short period of time.
I am sure there are many more ways to build value, but if you use these six you can go far with whatever your goal.